30+YEARS

Live Concert Production | Tour Management | Talent Booking

We help you
produce legendary
live shows.

HSP ENT is the tour and production company of Brother Hassan Sharif. We shape the sound, the stage, and the story behind the scenes, from the first advance call to the last case on the truck.

30+Years
4Continents
MSGto Tokyo
1000sof shows advanced

Headline

Talent Booking

The LOX, direct. Legendary hip-hop, three decades of culture, available for festivals, concerts, corporate events and special appearances worldwide.

Hands-On

Tour & Production Management

Routing, budgets, advancing, stage, audio, lighting, settlement. One team from the first advance to load-out, the way it has run from the Hard Knock Life Tour to Verzuz at the Garden.

High-Stakes

Live Production & Advancing

Festivals, arenas, network television. We advance the show so the artist only has to walk on stage.

Heritage

Mentorship & Inner Circle

Level up your live event career with Brother Hassan. Shadowing, backstage access, real venue training. Only 3 spots per city.

Questions, answered

What people ask before they call.

What does HSP ENT do?

HSP ENT is the tour and production company of Brother Hassan Sharif. We book The LOX direct, manage tours and production for artists, and advance and produce live shows for festivals, arenas and network television.

What is the difference between a tour manager and a production manager?

A tour manager runs the tour: routing, budgets, travel, schedules and settlement with the promoter. A production manager runs the show itself: stage, audio, lighting, crew and load-in to load-out. HSP does both under one roof, so there is one point of contact from the first advance to the last case on the truck.

What is show advancing?

Advancing is the work done before show day: confirming the venue, stage plot, audio and lighting needs, schedule, hospitality and crew calls with the promoter and venue, so the artist only has to walk on stage. HSP has advanced thousands of shows across four continents.

Who does HSP work with?

Artists, managers, promoters, venues and brands. Credits include The LOX, Ja Rule, Ashanti, DMX, Fugees, Lauryn Hill, Rihanna, Jhene Aiko, A Boogie wit da Hoodie, the Hard Knock Life Tour and Verzuz at Madison Square Garden. See the full list on the Projects page.

How do I start?

Email info@hspent.com or use the Contact page and say what you need: a booking, a tour, a one-off show or mentorship. For The LOX, go straight to the booking form.

Why choose us

Three decades of getting it right, every night

Details is Divine · Earned Trust · Relentless Work Ethic · Leadership & Learning

“We don’t just work behind the scenes, we set the stage for greatness.”

But don’t take our word for it

Our story speaks for itself

Legendary moments, delivered from the shadows of the spotlight

The people

Artists, clients, and partners

Featured clients & partners

Cash Money Records G-Unit Ruff Ryders Meta Ray-Ban Triller Columbia Records Sony Puma Madison Square Garden Verzuz OutKast Monami Productions, Mona Scott-Young Fan2See Productions GoLive Ent

Monster Energy · Roc Nation · Olympics · Def Jam

Jhene Aiko · Ashanti · Fat Joe · Nelly · Eve · Amber & Opal · Jadakiss · The LOX · Ja Rule
“The man behind the scenes, responsible for damn near everything… without these two, our job would be 10× tougher.”
Tony Moxberg · on @shariftours & Technician the DJ